About Gigi's Cupcakes
Founded in 2008 as a local boutique bakery in Nashville, Tenn., Gigi’s Cupcakes has grown into America’s largest cupcake franchise with approximately 100 locations in 23 states. Founder Gigi Butler opened her first location with just $33 left in her bank account. Now, Gigi is leading America’s largest gourmet cupcake franchise and her passion for baking is translating into cities across the country. Gigi’s offers a wide variety of high-quality, freshly baked goods, including cupcakes, cakes, pies, cookies and more. Recipes are created by Gigi whose “American dream” story has inspired people across the country.
Gigi’s has grown from one location in 2008 to almost 100 locations in 23 states, making it the largest and fastest growing retail cupcake bakery in America.
Sales in the millions. In five short years, Gigi’s Cupcakes has increased sales to over $35 million annually— and many of the most lucrative franchise territories still remain undeveloped.
Total value of the baking industry in the US is over $300 billion, according to the American Bakers Association.
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"Gigi’s Cupcakes has a strong, positive brand culture that helps drive our growth. Gigi’s Cupcakes blows any competition away. A lot of smaller bakeries can’t stand up to Gigi’s because they don’t have the same resources that a franchise brand does. This allows Gigi’s to enter into this niche marketplace and become the go-to business for cupcake-goers"
GiGi's Multi-Unit Franchisee
“Gigi’s Cupcakes has a simpler franchise model to follow and execute. For me, it’s been a great franchise to have in my portfolio alongside other, non-conflicting brands because of its simplicity and ease of operation.”
Gigi's Multy-Unit Franchisee